The future of Marketing is Emotional Intelligence (EQ) and here’s why.

 

By: Kane Harrison, Founder & CEO
Published: June 25, 2019

 
 
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This is something that the average physician does not want to hear but we are now in an era where EQ matters more than IQ. Now, of course, it helps to have both, but the majority of physicians are not trained to be subjective, and in short, emotions can get in the way of saving lives.  But let’s get serious here, saving eyes and saving lives are two different things (insert gasps and a deep building agnst).

The future of marketing is buried in Emotional Intelligence, and if we get it wrong it’s going to be a very scary scenario. Artificial intelligence (which to be clear is the real future of marketing) is moving so rapidly towards being fully integrated into everything we do that as consumers, we will not even have to think about what we want, need, desire or crave. Patterns in our behavior and environment would have predicted that need long before we recognize it.

We need to be able to build emotional checkpoints into Artificial Intelligence, or else we will end up with a machine that has an off the chart IQ and zero humility. I’m not certain that will end well. Without a checkpoint for emotions like empathy, the future of marketing medical procedures is bleak.

Emotional Intelligence can be employed as a business leader by following these 5 steps:

  1. Practice self-awareness

  2. Channeling your emotions well

  3. Learn to motivate yourself

  4. Recognize emotions in others to create healthier relationships

  5. Infuse your emotions with values

The same 5 Emotional Intelligence principles translate to your brand.

  1. Practice self-awareness

    • What is at the core of your brand and the culture you’ve developed?

  2. Channeling your emotions well

    • What is the authentic message you want to communicate to your audience?

  3. Learn to motivate yourself

    • Action drives inspiration and innovation.

  4. Recognize emotions in others to create healthier relationships

    • We need to completely understand potential consumers on an individual basis.

  5. Infuse your emotions with values

    • Know what you truly value, not just what you say you value.

In the current Ophthalmology landscape, consumers have the ability to see through a misleading or confusing marketing message but imagine when machines are making our choices for us.

Maybe they already are... “Hey Alexa, find me the best Ophthalmologist in the area…”